Among the biggest and lucrative industries today is the entertainment industry. People would spend money to watch quality films, or turn on their televisions after a straight full shift at work. With today’s internet technology, people can even watch online through streaming and movie sites like Netflix. People are willing to spend when it comes to entertainment that’s why the movie industry is taking a step forward in marketing to keep updated with digitization. They have now embraced digital marketing.
Digital marketing covers all types of marketing initiatives that involve the use of digital technology, electronic devices, or the internet that can surely entertain you. A lot of business leverage digital channels such as social media, email, engines and their websites in order to connect with the prospective and current customers. If there’s one thing who does digital marketing better, it’s the entertainment industry —
When the entertainment industry took over the Facebook page from the original animated movie, the fans they found were mainly women ages 55 and up. But they made significant steps by making this content mobile-focused, this shifted. — iMedia
But what really is digital marketing? It is defined as the use of different digital channels and strategies to reach out to their customers who are on the internet nowadays. This is the most used marketing strategy since we are currently living in a digital world where people spend most of their time with their electronic devices.
In 2017, the media and entertainment (M&E) industry was ahead of most other industries in several areas of digital marketing, such as measurement and optimization. To continue to lead in 2018, M&E companies need to continue their transformation into experience businesses. — Adobe Blog
Digital marketing cannot only be done online. Core Apps Tech is a company in India that gives the quality digital marketing services to the businesses and helps them to reach out to their respective market through entertaining graphics, videos, and compelling words. Digital marketing can be done offline.